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| Junk Mail Facts |
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Junk mail numbers
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In 2005, the US
Postal Service delivered over 100 billion (100,000,000,000)
pieces of junk mail -- over 75 times the overall human
population of China. |
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Last year alone,
over 11.6 billion pounds of junk mail were delivered across
America. |
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On average, each
one of the US Postal Service's 300,000 letter carriers deliver
over 20 tons of bulk mail each year -- the weight of 4
elephants. |
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2005 is the first
year in recent US Postal Service history that standard mail
(junk mail) deliveries have surpassed 1st class mail. |
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A typical response
rate to this mountain of paper junk mail is merely 1% to 2%--
leaving the remaining 98% of paper bulk mail as waste for
deposit in our crowded landfills – hence “junk mail”. |
Laws, regulations and spending
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The US Postal
Service is at the center of a $900 billion mailing industry,
and well over $200 billion of that commerce consists of junk
mail business. |
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Due in part to the
passage of the National Do Not Call Registry and Internet
anti-spamming legislation, mass
marketers have turned to direct mail even more to send out
unsolicited advertisements. |
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Over $320 million
taxpayer dollars are spent annually to dispose of junk mail. |
Other countries
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The U.S. handles
41% of the world’s mail volume with the closest competitor
being Japan with a meager 6%. |
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Many
industrialized nations including Germany, France, and Canada
have had anti-junk mail programs in place for years, allowing
their citizens to reject junk mail. Residents have
been displaying “No Advertising Allowed” stickers on their
mailboxes for years—a practice which is prohibited under US law
and regulations. |
Our own research findings
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Our surveys
reveal: 8 out of 10 people with Internet access would prefer
online billing, marketing and online catalogs vs. traditional
postal mail. |
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75% of consumers
think that more than 1/2 of their mail is junk mail—which
correlates with USPS data. |
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Consumers want to
get rid of over 90% of their junk mail.
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According to our
research, the average junk mail in each mailbox is responsible
for $24,400 of financial waste during a lifetime including
labor, material, and postage.
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